Back of House by Phare HR
We manage your AI team the way we manage your human one, for small businesses in London who are tired of doing everything themselves.
Built on 23 years in HR. Fewer tools, used well.
The core idea
Most people struggling with AI aren’t struggling with technology. They’re struggling with management.
An AI employee needs the same four things any new hire needs. Give it all four and it works quietly in the background. Skip them, and you get the “meh” everyone complains about.
A clear job description
What it does, who it does it for, and how you speak. The brief you’d give any new starter on day one.
Proper onboarding
The setup that teaches it your voice and your standards, so the first draft doesn’t read like a robot with an MBA.
Supervision
A review step before anything reaches a customer. The bit most people skip, and exactly why it goes sideways.
Someone who notices in month three
When output quietly drifts, someone should catch it and put it right. That’s management, not magic.
Twenty three years in HR is why Back of House by Phare HR treats AI like staff rather than software. We know what it takes to get good work out of a hire, and it turns out an AI one needs the very same things.
What it actually does
What an AI team does, day to day.
Not vague promises. The specific, unglamorous jobs that quietly eat your week, handled so you can get back to the part only you can do.
Writes content in your voice
Posts, newsletters, and captions that sound like you, not a bored intern with a thesaurus.
Handles admin that never gets finished
The inbox, the forms, the small jobs that slide to the bottom of the pile week after week.
Turns one piece of material into short video
The thing you keep meaning to do, done properly, from one thing you already have.
Chases follow-ups
The quotes, the enquiries, the gentle nudges that quietly bring in money you were leaving on the table.
Checks work before customers see it
A review pass so nothing goes out half-baked. The step almost everyone forgets to build in.
Two ways to work together
Set it up yourself, or let us run it.
Same approach either way: AI treated like staff, briefed and supervised properly. The only question is who holds the reins day to day.
Back of House Setup
We build your AI team with you.
Sessions run from one hour to a half day, depending on how much you want built. We set it up together, live, and you run it yourself afterwards.
- One-to-one and live, scoped to what you actually need
- Your AI team built with you, on the call
- Set up in your voice and your standards
- You run it yourself once we’re done
Back of House Managed
Fully managedWe run it for you.
We manage your AI team the way we manage a human one, with a monthly check-in so it keeps earning its place. Three-month minimum.
- We run your AI team month to month
- A monthly check-in to keep it sharp
- We catch the drift so you don’t have to
- 3-month minimum, then continue as you like
Trust and access
What we can and cannot do in your accounts
Handing someone access to your business is the part that makes people hesitate, so here is exactly how it works.
You own your accounts.
Every subscription and login stays in your name. You keep them whether you work with us for three months or three years.
Only named people get access.
You see exactly who they are before they get it, and you are told if that ever changes.
Nothing reaches your customers without your say so.
We draft it, we schedule it, we check it. You approve anything that goes out publicly or lands in a customer’s inbox.
We never touch money and we never delete anything.
No payments, no transfers, no removing your data, no changing your security settings.
Access ends when we do.
We hand everything back, your access is revoked, and you keep your accounts and your AI team exactly as they are.
All of this is written into the agreement you sign before we start.
Proof
Real businesses, real hours back.
Not glossy case studies designed to make you feel behind. Real owners who had a real admin headache, did something about it, and came out the other side.
A tax accounting firm
Was about to hire two full-time admins. It didn’t have to. The AI team took the admin, and the owner’s day dropped from twelve hours to nine or ten.
20 hours back in a month
Cut 20 hours of admin in a single month, and bookings rose 15%. Nobody automated the manicure, they automated everything around it.
We run ours this way
Our own social media and a good chunk of client outreach runs on exactly this. When we show you how, we’re showing you what we do.
These are what those businesses achieved, not a promise you’ll see the same. Your results depend on your business, your effort, and how well the work is managed.
Free live class · Friday 25 September 2026 · 12:00 to 13:30 BST
New to all this? Start with the free class.
Ninety minutes, live, where we show you exactly what a properly set-up AI team looks like. No cost, no prep, no pressure to work with us afterwards.
See the class